Aug
15
Written by:
marketing
Monday, August 15, 2011 1:49 PM
Published: Aug 10, 2011
Regional - Online gaming company RockYou has appointed Aktiv Digital as its exclusive APAC sales partner.
Through the Rock You platform, Aktiv will be offering targeted IAB display advertising and interactive video products across games.
This extension follows the recent exclusive appointment of Aktiv by RockYou for Hong Kong and now covers markets such as Indonesia, Malaysia, Philippines and Singapore.
"With our focus on building premier social gaming experiences for players around the globe, we are thrilled to bring new brand marketers into our games. Aktiv has the focus on the APAC region to help advertisers take advantage of this tremendous opportunity," Brian Brownie, senior director of RockYou, said.
Global brands such Coca-Cola, Unilever (Sunsilk), Nokia and Reckitt Benckiser (Dettol) among others already use RockYou's social platform.
Popular titles from RockYou include Gourmet Ranch and the Zoo World franchise.